GÜOD stands for (Garments Ünder Odd Designs), Founded in 2013, GÜOD started from humble beginnings and is an ever developing small New York City based t-shirt line transcending into a full fashion label.

GÜOD is propelled by a progressive energy to revive a lifestyle of grace, luxury, and attitude by incorporating current trends detailed with vibrant colors, intricate detail, and unique bold prints.

GÜOD develops its inspirations from the same cultures that it targets: style-conscious urban young men and women, that live and breathe fashion, hip-hop, graffiti, sports, bikes, and cars.

GÜOD is an ever expanding brand, talked about as the brand of the future that merges traditional American concepts with modern urban style to create a globally recognized image.